This project was shortlisted for the Scottish Marketing Society Star Marketing Award- Creative Student Award.
This was a brief set by the Scottish Marketing Society. The challenge was to create a marketing campaign for bars and restaurants looking to stock Brewgooder Beer.
Brewgooder is a non-profit beer that has an aim of providing clean water and sanitation to 1 million people with the money they raise. My campaign highlights this side of giving back. It has the tagline #ShareASmile which represents sharing a smile with your friends when you're drinking the beer and sharing a smile when you provide clean water and sanitation to others.
The campaign revolves around these funny face beer mats that will be provided when a Brewgooder beer is bought. They are a fun addition with the big grins that match up with the tagline. I envision it becoming a viral social media campaign.